Since the script requires that the second male lead has to be someone younger to Aishwarya, is the leading candidate for the role of Ranbir Kapoor, Imran Khan and Prateik Babbar. Although Ranbir and Imran was the obvious first choice, the name Prateik emerged during the creative team brainstorming. Since the actress has been paired with one of the Gen-Y players before, if Ranbir, Imran or Prateik ultimately chosen for the role, it becomes an interesting mating type on the screen.
speculation of further details on the history of film, Madhur tweeted "Part of the press think heroin movie is based on the life of Marilyn Monroe and Liz Taylor, this is not true that my film is modern and based on time today! "
To be co-written by Madhur, Anuradha Tiwari and Manoj Tyagi, produced by UTV Motion Pictures and Bhandarkar Entertainment, the film begins shooting in June with a 45-day schedule
