Cheryl Cole, the pop star and talent show judge, has admitted that one of the most treasured elements of her beauty regime is a £3 tub of moisturiser.
Cole, whose increased her public profile by joining the ITV talent show X Factor in 2008, told a beauty magazine: "My skin can get very dry so I use E45 moisturiser.
A 125g tub of the products costs around £3.50. The company which manufactures E45 is Reckitts Benckiser.
